Ads are getting more intrusive every day. No matter if you are watching a video, playing a game, or surfing the web, advertisers will...

Omnichannel includes Web3 Web3 represents a unique and untapped opportunity for brands to develop trust and transactions with consumers....

Why transparency in programmatic media buying matters On a macro level, business transparency is paramount for a company to achieve...

Consumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices....

At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human...

Earlier this year, the Belgian Data Protection Authority found the International Advertising Bureau (IAB) to be in violation of several...

A new buzzword has been sweeping across current online discourse — Web 3.0. Mirroring the blockchain revolution, Web 3.0 has also been...

As part of our digital transformation, we create tons of data every day. Every person on the globe currently generates 1.7 megabytes of...

The world of marketing intelligence is changing. The problems of data privacy and security have become such mainstream speak and such a...

With the passage of GDPR, it has become an unstoppable force that is reshaping the ways that companies do business and how they interact...