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The Permission Blog
Expert articles on technology, data ownership and what's new at Permission.io
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What Is a Crypto Wallet? (2024 Edition)
Similar to how a bank account serves as your gateway to traditional finance, a cryptocurrency wallet is essential for managing and...
Apr 27, 20214 min read


Decentralized Finance: A Detailed Beginner’s Guide to DeFi
There has been quite some hype around DeFi in the crypto space. And it’s no surprise. While the total value locked in decentralized...
Mar 24, 202118 min read


California Privacy Rights Act (CPRA) Explained
Most of us don’t think about it often, but data is constantly working behind the scenes. Every video we watch, website we view, and...
Mar 11, 20218 min read


The Medium Is The Message – Ask Permission
Functionally speaking, what is Permission.io? Permission is a medium. A medium that connects brands and consumers. That is all....
Feb 22, 20213 min read


The World of Permissioned Data
The term zero-party data bubbled up over a year ago. It has the following meaning: Zero-party data is personal data that a customer...
Feb 18, 20217 min read


Robinhood: A Lesson In Transparency For Brands
We have all been enthralled by the stories coming out about GameStop, WallStreetBets, and Robinhood. This wild adventure offers a...
Feb 15, 20213 min read


6 Easy Ways to Earn Free Bitcoin Right Now
Amid these uncertain times, people are increasingly looking for new ways to make money. And, with the booming cryptocurrency market, you...
Feb 12, 202110 min read


8+ Ways to Make Money Playing Video Games
It’s probably not the career path your mother would have chosen for you, but maybe it’s time for her to reevaluate. Video games have...
Jan 29, 202110 min read


SMS Marketing: Uses, Examples, & Best Practices
Thinking about adding SMS marketing to your mix? You’re in the right place. SMS or text message marketing is a powerful tool that can be...
Jan 25, 20218 min read


Second Party Data: Definition, Benefits, & Use Cases
In the world of modern marketing, second party data can feel obscure. You may have heard how great it is for audience expansion or new...
Jan 22, 20217 min read


What Is CCPA? Overview, Laws, Requirements, & Future
As we leave our data on every site we visit, personal information has become a valuable asset for both consumers and companies. For that...
Jan 4, 202116 min read
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![Best Free Password Managers [Top 5 for 2021]](https://static.wixstatic.com/media/e5e55f_89fa838aac9c4fffbd6744c8228cd794~mv2.jpg/v1/fill/w_230,h_173,fp_0.50_0.50,q_90,enc_avif,quality_auto/e5e55f_89fa838aac9c4fffbd6744c8228cd794~mv2.webp)
Best Free Password Managers [Top 5 for 2021]
Password security is getting more and more important with each coming year. It’s estimated that cybercrime generated at least $1.5...
Dec 16, 20208 min read


What Is GDPR? A Simple Overview for Businesses and Users
GDPR took the internet by storm in 2018. You may remember that day when your entire inbox was flooded with privacy policy updates, or...
Nov 30, 202010 min read


Blockchain in Ecommerce — Benefits, Use Cases, & Future
The consumer behavior shift from offline to digital created a boom in the already fast-growing ecommerce market. While global ecommerce...
Nov 24, 202010 min read


What Is a Decentralized Exchange and How Does It Work?
While decentralized exchanges (DEXs) only played a minor role in the crypto industry a year ago, their volumes exponentially increased...
Nov 10, 202012 min read


Ad Fraud and the Taming Power of the Blockchain
A recent report from the World Federation of Advertisers claimed that ad fraud was second only to drug trafficking as a criminal...
Nov 3, 20204 min read


First Party Data — A Complete Guide for Marketers
If you work in marketing, chances are you use first party data every single day. Traditionally referred to as the most valuable of all...
Oct 30, 20208 min read


Best Ad Blockers for iPhone and iPad That Actually Work
No matter where you go, you are being constantly bombarded with ads. You see them on the streets while you are walking to your favorite...
Oct 27, 20209 min read


Blockchain 101: Definition, Uses, How It Works, & More
You may have read the word “blockchain” a thousand times without properly understanding what one is. If so, you are definitely not alone,...
Oct 23, 202011 min read


What’s a Trillion?
Here’s a quiz question: What’s a trillion? I’m asking because of the graph below, which I stumbled into last week, which shows that the...
Oct 22, 20202 min read
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